I recently read a statement by a blogger that he had earned tens of thousands of dollars in by placing advertisements on his blog. I am not sure if it was a tongue-on-cheek statement or not, but I have to say that statement made my ears perk up.
After all, while I regularly characterize myself as "privileged," my husband and I are paying off mongo educational debts and we need every spare penny for the house we are building next year. And it seems to me that since I spend a chunk of time away from my family (i.e. husband and dog) horsing around on-line, I should make it pay for them by bringing in an income from it.
Does anyone have a sense of how much income can actually be generated from advertising -- on a smallish or middling sized blog? Is there a benefit to going with google ads versus blog ads versus some other option? Or should one sign on to multiple options? Are there perils and pitfalls to watch out for? Please, well-informed blog readers, do advise!